18 Oct Presentation of PATYKA’s New Glow Line in Barcelona

JVV was in charge of the event production and the CASA PATYKA concept in Barcelona, a format that arrived in the city for the first time. Designed to create an eco-luxury experience, this space brought together pharmacy professionals, influencers, and other brand enthusiasts to discover Glow, PATYKA’s new line formulated to illuminate the skin with natural and organic ingredients.

Attendees had the opportunity to experience the brand’s innovation firsthand, test the products, and immerse themselves in PATYKA’s sensory universe.