JVV took part with Chaumet, the high-jewelry brand of the LVMH group, in the 2025 edition of the Solidarity Christmas Tree, a charitable event in which the world’s leading luxury brands create unique, exclusive Christmas trees that are later auctioned. Our work included selecting and coordinating the welcome staff, as well as managing and producing the event’s music and visual content through our JVV People member, Ayub. An evening where creativity, philanthropy, and luxury come together to generate real social impact during the holiday season.