Fashion Creative · Art direction
Giorgio Ciccone is one of the most versatile and innovative figures in the Italian fashion scene. With over ten years of experience in the industry, Ciccone has built an extraordinary career defined by a unique artistic vision and a mastery of digital language. Over the years, Giorgio has collaborated with some of the most prestigious brands, establishing himself as an artistic director and creative director for numerous capsule collections, pursuing a vision that merges contemporary aesthetics with experimentation. His ability to interpret trends through digital media has made him a reference in both the physical and virtual worlds. His versatility has led him to spearhead numerous projects and digital experiences as an ambassador, making him an authoritative voice for anyone looking to approach fashion in a modern and innovative way.
WEALREADYOWN is a multifunctional and sustainable project launched in 2024 by Giorgio Ciccone and content creator Candela Pelizza, born out of the need to address the problem of excessive consumerism. Based on the concept of “non-possession,” the project promotes a new mindset centered on sharing, renting, and lending privately, creating an innovative and collaborative dialogue within the fashion industry.
Through exclusive and dynamic events, WEALREADYOWN aims to raise awareness and inspire a cultural shift towards more responsible consumption. Among its main initiatives, the project organizes swap events, ethical social dinners, talks, and communication campaigns for sustainable brands. One of its flagship events, “Cheers to Swap,” has already attracted key fashion figures in Milan, raising awareness about the concept of “non-possession” through the symbolic exchange of goods.
WEALREADYOWN continues to grow, with upcoming events planned in Naples and other cities, further driving its mission to redefine the concept of ownership and consumption.