Ayoub El Kadmiri, born in Morocco, moved to Madrid when he was 4 years old. From little he
started to be interested in photography, and years after it was something essential for him.
He always had this need to portray everything he sees, or keep memories and what better
way than a picture. He started in his adolescence portraying his friends with a camera that his brother lent him, and after seeing that photography really motivated and passionate him he decided to take a big step and buy his own photographic equipment, starting to professionalize what it was just a hobby.
Over the years, his photography, like him, has evolved. He did projects in video clips (as foto fija), in fashion collections, in social events… He continues to soak up new experiences and is open to doing all kinds of projects.