Co-founder of La JUAN Gallery, the first gallery in Spain dedicated to performance and living art. She combines and involves Q + activism with her audiovisual projects, in which she works both in front of and behind the camera, with her work of cultural management and creative direction as well as teaching in the world of fashion.

She has been living in Madrid since 2011, she entered the world of cinema through the film director Chus Gutiérrez, the year in which she obtained different nominations and awards for her short films and video art pieces. From there, she develops the various audiovisual creations of her as sketches and parodies that are frequently released on her social networks.

In the artistic field, he has exhibited his work in institutions such as La Térmica (Málaga), CentroCentro (Madrid), Casa de la Mujer (Zaragoza) or the Alianza Francesa (Málaga), he made presentations at ETOPIA (Zaragoza) and at IAD (Madrid) andparticipated in the artistic residency Ses Dotze Naus (Ibiza).

His eclecticism when creating has led him to collaborate with numerous international brands such as Missoni, Mac Cosmetics, Tinder, Loewe, Levi’s or Playboy, as well as with platforms and TV channels such as HBO Spain, Prime Video and Cuatro TV. .

She currently collaborates as a curator at La JUAN Gallery and teaches Art Direction classes at IED, in addition to having been curator of “O.D.D.: Multidisciplinary queer art cycle” that took place in Madrid in April 2021.

‘’ Privilegiada ’’, one of the shorts directed by and starring Alex de la Croix, has been nominated at festivals: Fire! (Barcelona), DIGO Festival (Goiás, Brazil), CinHomo (Valladolid) and Andalesgai (Seville).

Her latest projects are ‘’Aesthetics’’ on Prime Video and #EntraEnEscena, the new Prime Video project for TikTok, where Alex is part behind the scenes. They oversaw making the selection of the most special stories that served as the basis for devising the fiction and trying a fiction focused on telling real LGTBQI+ stories. Additionally, she has been on the cover of NEO2 magazine.